Sneak Peek: Kia Teases Their “Big Game” Ad with EV9 and Figure Skater

Excitement is brewing as Kia America gears up for the unveiling of their highly anticipated “Big Game” commercial, featuring the all-new 2024 Kia EV9 three-row EV SUV alongside a determined young figure skater. With just a 15-second preview released, fans are already buzzing with anticipation for the full 60-second spot set to air during the fourth quarter of Super Bowl LVIII.

This sneak peek offers a glimpse into what promises to be a captivating advertisement, serving as the centerpiece of Kia’s integrated marketing campaign for their flagship vehicle. The spotlight shines on the innovative design and capabilities of the all-electric Kia EV9, recently crowned the 2024 North American Utility Vehicle of the Year™ by the esteemed North American Car of the Year (NACTOY) jury.

Russell Wager, vice president of marketing at Kia America, expressed the brand’s enthusiasm for the upcoming campaign, stating, “We’re excited to kick off the full marketing launch campaign for the Kia EV9, the first mass-market three-row EV SUV in the U.S., with our exciting and emotional new spot which will highlight the power we all possess – both literally and figuratively – to help make our dreams come true.”

The teaser hints at a narrative that intertwines the cutting-edge technology and performance of the EV9 with the determination and perseverance embodied by the figure skater. As viewers await the full commercial, they can expect to be taken on an emotional journey that celebrates human potential and the pursuit of dreams.

Stay tuned as Kia prepares to make a lasting impression during this year’s “Big Game,” showcasing not only their groundbreaking EV9 but also the spirit of empowerment and aspiration that drives their brand forward. This is more than just an advertisement; it’s a testament to the power of innovation and the resilience of the human spirit.